If your site doesn't have a favicon a web browser will display the default, blank document, on a browser tab. If you are doing SEO for your company, a website's favicon will help searchers recognize that website in the search results. Now why are they important? They are important for the exact same reason that any other branding activity is important.Įstablishing brand recognition is very important for SEO, not just digital marketing in general. So that takes care of the what are favicons bit. If you have bookmarked a website or added them to your home screen, it is the favicon that makes them identifiable as the websites that they are. Read further for more on the history of Favicons. In December 1999, the favicon was standardized by the World Wide Web Consortium (W3C) with the recommendation of Hypertext Markup Language (HTML). It was denoted as 'shortcut icon' in the rel element of the code that was placed in the section a site. It was Microsoft's Internet Explorer 5 released in March 1999 that first supported this file. These small iconic images show a graphical representation of your website, often displayed next to the name of your site in a user's list of open tabs and bookmark listings, making it easier for the user to easily identify amongst other sites. Favicons are small square 16x16 icon files displayed next to the URL of your site in a browser's address bar.
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